BMW brings modern mobility to the Sony Pictures film “Spider Man™: Brand New Day”.

In the new Sony Pictures film “Spider-Man™: Brand New Day”, BMW is taking advanced mobility to the big screen. The collaboration links the BMW brand with one of the world’s most successful film franchises. The BMW iX3, the first model in the Neue Klasse, and the BMW 5 Series Sedan with its future-forward technologies deliver compelling performances. To mark the film’s premiere on 27 July 2026, the BMW iX3 Flow – Spider-Man Brand New Day will make its debut with a dynamic digital exterior. Moreover, BMW drivers in many markets will be able to access a special Spider-Man™ animation on their Control Display – provided the BMW is equipped with the relevant features – from the film’s premiere until 10 August.